We are excited to announce our investment in VisionR, a data and AI-driven insights provider for brick-and-mortar retailers. VisionR has raised €1.45M in funding led by MiddleGame Ventures with support from Delta Partners and strategic angels.
In the online world, retailers have sophisticated analytics around shopper behaviour – but in the brick-and-mortar world, it is more of a black box. Today, 70-75% of a retailer’s sales still comes from physical stores where existing solutions are not able to provide actionable data about customer demographics and how they spend their time in the store – including abandoned carts, time in aisle, selection decisions and who actually makes an end purchase.
Led by Shane O’Sullivan and Oran Mulvey, VisionR allows brick-and-mortar retailers to gain actionable insights into their customers through its retail analytics platform that combines hardware and software to anonymously (and in a GDPR compliant way) capture customer data. The company has invented Scout, an AI-powered vision technology that monitors customer behaviour inside the store, ties it directly into POS data and enables retailers to optimise operations in real-time. VisionR is driving innovation for global retailers at the intersection of AI and customer experience.
Venture Partner Ellen Pinschmidt shared her thoughts on the investment:
“VisionR has exciting proprietary technology which is providing actionable data to retailers about shopper behaviour inside their stores. For years, retailers have had exceptional customer data for their online presences, and now VisionR can provide that type of transparent data for in-store”
You can read more about VisionR and the funding round here.
