We are excited to announce our investment in &Open, the “world’s first happiness platform”, or in venture-speak, a gifting platform that enables corporates to send meaningful gifts at scale to build customer loyalty. Founded and led by the exceptional team of Jonathan Legge, Ciara Flood, and Mark Legge, the company has great ambitions (and the tenacity, skill, and product) to pioneer a new type of service for this increasingly vital market.
MiddleGame participated in the €25m Series A round led by Molten Ventures, alongside existing investors First Round Capital, LocalGlobe, and Tribal.vc.
Building on their existing customer base of leading global brands such as Airbnb, Peloton, and Spotify – as well as MGV portfolio company Wayflyer – &Open has big ambitions.
General Partner Patrick Pinschmidt shared his thoughts on the investment: “Jonathan, Ciara, and Mark are on to something special. By providing a curated and digitized roadmap for traditional gifting, the company is taking the friction out of engaging and cultivating loyalty among customers. The team is well positioned to create the winning multi-functional platform incorporating a host of additional use cases for its rapidly expanding base of corporate customers.”
You can read more about &Open and the funding round here.
