Our Investment in Conjura

We are delighted to announce our investment in Conjura to help Fran Quilty and the exceptional team pioneer innovative e-commerce data analytics solutions.  MiddleGame is co-leading the €15m Series A round with Act Venture Capital, with additional participation from Tribal VC.

Ireland-based Conjura offers an analytics and data science platform for e-commerce merchants.  The company is pioneering the next generation of e-commerce data analytics by equipping businesses of all sizes with enhanced visibility over their entire operations on a single cloud-based platform, as opposed to multiple and disconnected tools.  Traditionally, e-commerce data analysis has been confined to one section of operations, such as marketing or customer retention.  Conjura’s real-time analysis is overcoming this limitation by combining data from fulfillment, warehousing, and supply chain sources, with online/offline sales and marketplace transactions and customer metrics. The new, integrated approach to data analysis pioneered by Conjura provides automated insights and recommendations across every aspect of e-commerce to accelerate overall business performance.

General Partner Patrick Pinschmidt shares his thoughts on the Conjura investment:

Conjura is redefining e-commerce analytics by solving real pain points for the sector, paving the way for a host of innovative solutions to drive more efficient performance through actionable data and integrated services on top of its leading technology. By offering an integrated analytics solution, Conjura is well-positioned to layer in additional solutions that help businesses enhance their customer engagement, back-office operations, and financial management.  We are excited to partner with the exceptional team at Conjura to realize the great promise of its platform for the e-commerce sector.

You can read more about Conjura and our investment here.

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